AI - It's Not the
Future, It's Now
From searching to shopping, our new survey reveals how AI is already changing our lives
We surveyed people across the UK to understand the impact of AI in 2025 and beyond
Earlier this year, Prime Minister Sir Kier Starmer revealed plans to use artificial intelligence (AI) to boost growth across the UK and this week, everyone is talking about the launch of DeepSeek. With AI and its vast potential currently on everyone's minds, we have surveyed 2,003 people across the country asking them a series of questions about AI and how they're using it in 2025. AI allows computers to learn and solve problems almost like humans. And where once it was a buzzword on the lips of IT and marketing professionals, now more and more people are using it in their daily lives. AI helps you search online. You’ve probably interacted with an AI chatbot. People are using tools like ChatGPT to help write essays at university and put together documents at work. Some people are even using AI to respond to texts and WhatsApp messages.
For the first time in decades, we’re seeing genuine innovation in how we search for and interact with information online. Whether through AI-enhanced search engines, conversational chatbots or social media platforms, the future offers more online options and opportunities than ever before. At TalkTalk, we wanted to understand what this means for the people in the UK. Is the nation ready to use AI? If so, how is it being used and which generations are using it? We spoke to you to find out!
We surveyed people across the UK to understand the impact of AI in 2025 and beyond
Earlier this year, Prime Minister Sir Kier Starmer revealed plans to use artificial intelligence (AI) to boost growth across the UK and this week, everyone is talking about the launch of DeepSeek. With AI and its vast potential currently on everyone's minds, we have surveyed 2,003 people across the country asking them a series of questions about AI and how they're using it in 2025. AI allows computers to learn and solve problems almost like humans. And where once it was a buzzword on the lips of IT and marketing professionals, now more and more people are using it in their daily lives. AI helps you search online. You’ve probably interacted with an AI chatbot. People are using tools like ChatGPT to help write essays at university and put together documents at work. Some people are even using AI to respond to texts and WhatsApp messages.
For the first time in decades, we’re seeing genuine innovation in how we search for and interact with information online. Whether through AI-enhanced search engines, conversational chatbots or social media platforms, the future offers more online options and opportunities than ever before. At TalkTalk, we wanted to understand what this means for the people in the UK. Is the nation ready to use AI? If so, how is it being used and which generations are using it? We spoke to you to find out!
